You want to operate an SMS marketing plan inside your complete mobile marketing package. What should you do? Well, there are precise guidelines you should follow if you want to achieve success in the field. Consider the following great tips for SMS marketing success.
Think about your business niche, and choose your keyword. If you already have a list of keywords pertaining to your actual website then you should use them. This keyword needs to be identifiable within your niche, and it should be tied to your campaign. Why are you attempting an SMS campaign? You should have a reason, and that should help you come up with your keyword.
Make sure you keep your messages short and concise. You want your customers to pay attention, and if you send them long messages they’re not even going to read them. Your messages need to provide a call to action, and they need to grab the attention of the targeted customer with the very first sentence or phrase.
Make sure you always provide the customer with the option to discontinue messages. This is a very personal type of marketing, and you don’t want to abuse your privilege. Protect their privacy, and your customers will respect you. Make it easy for them to opt-out if they wish to do so.
Sign the customer up in a two-fold process so that they are aware of what is going on. You don’t want them angry that they are accidentally signed up for your campaign. Make them verify that they want to continue. This also provides different ways such as using decoders to make sure the actual customer is the one signing up, and it is not a computer generated robot.
Make sure you personalize the message as much as possible. Can you use the name of the customer? Talk to them in a different way. Your message composition should be different than what is even on your site. This is a more personal way to reach your customer. At the same time, it is very important that you remain professional as well.
Another good idea is to mix current events in with your messages. Of course this has to mesh well, and you can’t just use anything at anytime. You have to see what is going on that pertains specifically to your SMS campaign.
Make sure you give rewards to repeat customers. This is a great method for customer retention. Offering special offers and promotions to your targeted customers is a great way to obtain new customers, and keep them loyal to your business.
Make sure you have your contact information readily available. You have their contact information, and an important part of customer service is to have yours available for the customer as well.
SMS marketing is a great way to keep in touch with your targeted customer base. You can offer them promotions, and you can keep them updated on what is going on with your business. Remember the advice you’ve read here as you use mobile marketing to grow your business.