If you want to drive a lot of visitors to your website, then article marketing is not a tactic that you can afford to ignore. From the creation of content to the generation of unique traffic to your homepage, article marketing is all about getting your online presence more exposure. Keep reading about what article marketing is and how to start it.
Article marketing is a multistep process. For the most part, your two steps are producing content and submitting them to article directories. As long as your content is relevant to your website and unique from all other content online, the search engines will factor in the backlinks your articles create, boosting your website’s presence within the search engine result pages. Of course, the articles themselves, when written well, can also convince readers to follow the link within the resource box to your homepage.
Article marketing offers you three primary benefits. The generation of backlinks and direct appeal to readers to come to your website have already been stated. However, a third benefit also presents itself, in that as a author within your niche, you appear to be an expert on your field or subject matter. This should create opportunities for you to become a guest poster on other people’s blogs for even more credibility and some really great backlinks. However, it also means that prospective customers are more likely to do business with you because you look like you know what you are talking about.
While you can do articles about anything relevant to the niche or keywords your website focuses on or deals with, you can make articles very relevant to your affiliate program. Doing product reviews of items you sell is a great way to do a presell. Readers looking for information about a particular product might just read your words and decide to click on your link and buy the model you talked about.
The initial step in getting started is of course having a website and being an affiliate. However, you then have to identify where you are going to get your content and where you will send it. Finding article directories only takes a quick search engine use. However, know that each has their own terms and conditions and more or less hoops that you have to jump through. Consulting other affiliate marketers for their advice on particular directories to use is a good idea, as carpet bombing all of them with submissions is not the most effective use of your time over a targeted strategy.
Creating the content is another matter. If you are a prolific writer, then you might be successful in coming up with a lot of content yourself. On the other hand, it might be prudent to outsource the work to the online writing community to get your articles done. You can submit the same article repeatedly to a lot of search engines for links, but remember that duplicate content gets noticed by search engines, and not all directories take nonunique content.
Making use of article marketing is a great way to boost your affiliate marketing sales. Try it out for a few months and see if you notice meaningful results worth your time.