Clearly define your goals before participating in affiliate marketing in order to avoid engaging in an activity termed affiliate marketing just for the sake of being in the game. Establish a definition for your affiliate marketing strategy that clearly underscores your goals, such as gaining publicity through mutual links from one website to another, or obtaining additional revenue by carrying another company’s ads and directing business to them.
Carefully read affiliate marketing agreements where you carry links to another site in exchange for payment in order to understand the terms of payment and the frequency of payment. These terms change frequently and most agreements provide for little to no notice about changes in how and what you get paid as an affiliate.
Carefully read affiliate marketing agreements to understand the terms and steps that must be taken by either you or the affiliate to terminate the affiliate agreement. You’ll want to make sure that if the company reserves the right to terminate with no notice that you also have that right.
If you’re participating in an affiliate marketing program based on an affiliate agreement that provides payment, keep track of the actual amount of money you’re earning by carrying the affiliate. If there is an instance where you are earning little to nothing by carrying the affiliate, then you are simply providing free advertising for another company and should consider terminating the affiliate relationship.
If you’re reaching out to other similar businesses, local businesses or businesses that relate to your content in a mutual referral type of association where you advertise on their site and they advertise on yours consider incorporating customer surveys for your business that identify where a consumer heard of your business to track the usefulness of these associations.
When you agree to have another company appear on your website or vice versa, make sure you’ve done due diligence regarding the company’s reputation and target audience in order to make sure you’re expanding your ability to reach an audience that will be interested in your site.
If you find that your affiliate marketing strategies are essentially becoming a non-productive cycle of affiliates referring affiliates to one another rather than drawing in new customers, consider terminating the affiliate relationship.
Avoid participating in affiliate programs that are designed to obtain customers to participate in affiliate programs rather than those that are selling a specific product or service.
Don’t compromise your content in order to participate in an affiliate program that can produce revenue because your content ultimately will be at least in part a factor in the success of your business. You don’t want to undercut your own business or site credibility for the promise of additional revenue by carrying another company’s ads.
Clearly identifying your goals for your affiliate marketing strategy can help you create an effective affiliate marketing strategy. Use the tips above for avoiding useless affiliate marketing.