You may think you’ve covered all your bases and are ready to embark on a specific affiliate marketing strategy but there are sometimes factors that you wouldn’t think would impact your potential success that will. Use the tips below to avoid some less common considerations that might interfere with your affiliate marketing strategy’s success.
Affiliate marketing pays in some typical ways. Consider when your payment gets triggered by a customer’s action on a business link they view on your page whether it’s once they click, once they complete some level of registration on a business site or when they actually make a purchase.
If you only get paid for lead generation, which depends on customers providing the company that’s advertising on your site or blog with specific information, determine the complexity and length of the signup.
Avoid affiliate marketing with companies that have detailed and time-consuming sign-up sheets for customers because the chances are better that a user will provide sign-up information if that information is limited to an email address rather than if the sign-up sheet is a complicated form requiring several minutes of effort by a user.
Do not misuse any trademark or copyrighted information from a company that advertises on your site. Even if you think you’re doing a good thing and recommending a company that advertises on your site, if you use their content in the body of content on your site don’t do it without asking the company whether this is okay.
Never compete with yourself as an affiliate by including several links that provide access to the same product or service. This is most noticeable if you participate as an affiliate with a company that carries a large number of products produced by various other companies such as becoming an Amazon Associate. You’ll want to avoid links to a company whose products are sold on Amazon if you’re an Amazon affiliate.
Pay attention to language in affiliate marketing agreements that limit offline advertising of companies you advertise on your site. This means that carrying an ad for a company online is usually considered a separate transaction from advertising the same company in your storefront or on a paper flier.
Consider whether you or customers will be required to set up special accounts to receive or send payments, such as PayPal, or whether several alternatives are included to avoid frustration and non-participation by users who prefer not to use a designated service.
Keep track of your earnings while being patient to see results from affiliate marketing. Set up benchmark periods of time when you expect to see some results from your efforts to determine whether your affiliate agreement is profitable for you.
Always identify an affiliate relationship if you’re carrying an ad that will produce revenue or referral for you in order to sustain user trust.
Affiliate marketing requires continued attention to detail in order to maximize your earnings. Use the tips above to refine your strategy in the context of affiliate marketing.