Are you about to launch a new product? You should consider using mobile marketing to build some anticipation and advertise this new product. Read this article for some useful tips on mobile marketing and the strategies you should use to launch new products.
You should connect your new product with your mobile marketing campaign: this is a good way to get people interested in this new product while getting more subscribers to your text alerts or more visits on your mobile website. Use your most popular marketing tools to share an update about a new release and invite people to subscribe to your text alerts or visit your mobile marketing site to find out more about this new product. Make sure your mobile marketing campaign is accessible to everyone: all customers should be able to receive text alerts but test your mobile website extensively to make sure all your customers can access it.
Generate some interest by revealing your new product little by little. You could start by sending a text alert or posting an update on your mobile website to say that you are about to launch a new product. Wait a few days to share a picture of this new product. You can then share more details, including the features of this product or the colors in which you will be offering this product. Organize a contest to give a chance to your customers to win a free product before you make your new product available to everyone else.
Develop your branding strategy as much as possible. Customers will subscribe to your mobile marketing campaign to get updates about your new product if this product is important to them. You should create an original campaign that is relevant to your audience. Give a chance to your subscribers to share their own content with you to make them feel valued, and present your campaign as something designed for and by your customers. Organize a contest and have customers create a design or a slogan for your new product.
Keep track of your results. You could for instance share an exclusive coupon code with the customers who visit your mobile website, subscribe to your text alerts or download your app and count how many people redeem this coupon code. You should make your product available to the customers who did not join your mobile marketing by sharing information via emails, on social networks and on your official site or blog. If your results are good, consider launching other products thanks to mobile marketing but try improving your strategy by analyzing the flaws of your first campaign. Keep in mind that some niches will be more responsive to mobile marketing than others.
Use these tips to design your next mobile marketing campaign: launching a new product via mobile marketing could be a great way to generate more sales while getting people interested in your mobile marketing venture. Do more research about mobile marketing and select techniques adapted to your customers.