Before you launch your mobile marketing campaign, you should do some research about your audience and how these people use their cell phone. Your campaign should be adapted to the make and model of the mobile phones your customers own and to the features they use the most. For instance, if you find that your customers purchase the latest mobile device such as iPhones or Android phones, you should look into developing some apps they can use to browse through your catalog or to play games. If most of your customers do not own expensive mobile phones, stick to simple strategies such as sending out text alerts.
Draw attention to your mobile marketing campaign by giving a good reason for customers to subscribe to your text alerts, visit your mobile website or download your apps. Usually, people will join your marketing campaign if you share coupon codes, exclusive information about your newest products or give people a chance to win free products or other prizes. Do your best to create quality content for your mobile marketing campaign and do not hesitate to reduce the number of text alerts you send out if you do not have any good content to share.
You need to get people to trust you with their phone numbers if you want to send out text alerts. Write a disclaimer on your website to explain that you will not share phone numbers with anyone. Do not ask for too much information in your subscription form; you only need to get a first name and a phone number to send out text alerts to a customer. You should also use a quality mass texting software so you can manage different distribution list while keeping this data private.
If you decide to launch a mobile website or develop an app, test the final product before you make it available to your audience. Use a very simple design for your mobile website and if you do not want to write the code yourself, choose a mobile website building tool you are comfortable with. Test your site with different browsers and devices before launching it. If you want to develop an app related to your products, do not hesitate to hire a professional to help you. You could even organize a contest and reward the customer who creates the best app with some prizes. Test your app before you release it so that it does not cause any bugs on the mobile phones of the customers who download it.
Apply these tips to improve your current mobile marketing campaign or make plans for a campaign you are about to launch. Remember to get some feedback from your audience so that you can focus on developing a campaign that is adapted to your customers.