When it comes to pursuing mobile marketing, there are many different options and guidelines to consider. Mobile marketing strategies can really help you grow your targeted customer base on a whole new level and in innovative ways. Continue reading for important tips regarding mobile marketing concerns.
Make sure when using mobile marketing strategies that you link to your main site. You want to make sure this accompanies your call to action. After all, you want them to be able to easily go to your site and do what you’re asking them to do.
Doing this calls for a mobile version of your site. Remember that different browsers are on different phones, and phones also have different size screens. Based on your site, you must come up with the best options for making your site accessible to the most amount of people that are all using different phones.
Make sure that the content size is small. First of all, SMS messages should be short and to the point. You don’t want to send a large mass of text that will be ignored. Second, you shouldn’t send large MMS files like videos and images. Make them smaller or send the links to them instead. You don’t want to ask your targeted customers to download files at all. They will be suspicious of that.
Make sure you utilize QR codes. This bridges traditional advertising methods with innovative strategies. QR codes have become increasingly popular, and they can be found in print ads and such. You can use the mobile app to scan them for pricing and other information.
Make sure you treat your customers right. Respect their privacy, and make your contact information readily available to them as well. By respecting their privacy in different ways, you’re respecting the privilege of you communicating with them about business on a more personal level.
Make sure you’re honest and straight-forward about opt-in and opt-out procedures. There are many ways to get people to legitimately opt-in. Do you have an existing email marketing campaign? If you do, then you can get mobile numbers quickly. Ask them to sign up when they order as well, and you can also have a registration form on your site pages. Opting out should be made easy for them too.
You want to make sure you’re sensitive to spam concerns. If people think you’re sending them spam, they’re going to ignore it anyway. Send quality messages and information. Make sure you’re providing special offers and a genuine reason for having communicated with the targeted customers in this manner. It is a privilege, and you should be treating it this way.
Mobile marketing can really give your business that extra boost to be successful. There are many different strategies available, and you must tailor them to your products and business niche. Remember the tips you’ve read here as you begin your mobile marketing endeavors. You will realize better profits, but remember to exercise patience because building a campaign takes time.